-----Over the past 30 years,
Chinese manufacturing industry has gained rapid growth, providing large
quantities of great commodity all over the world and bringing great
vitality to world economy. While Chinese manufacturing is being more
involved in global interaction, the “Low-cost Expansion,
Extensive Growth” strategy is less likely to meet the new demands
in global competition. How should Chinese manufacturing industry transform?
and in what way can Chinese manufacturing share value with the world? This
article explores these issues from the following aspects: the
experiences and tendency of the
development of Chinese manufacturing industry, the development of China
and Hunan Construction Machinery industry and the development of
Zoomlion.
1. Chinese market
factors and combined strength
The current achievement Chinese
manufacturing has made is closely related to China’s market
economy. It may come down to the following factors: abundance in China’s
labor force and technical talents, vast potential of China’s
domestic market and the industrial cluster effect produced by Chinese
manufacturing.
With the acceleration of
global integration and the incremental increase in labor cost, Chinese
manufacturing should promote diversification in competitive advantages
and Chinese enterprises should gain further expansion with combined
strength. Combined strength is to transform the advantage source from
low-cost manpower into technology, brand, quality management and etc.,
and through all-round innovation and integrating global resources to
extricate “Made in China” from the predicament of having
long been at the low end of the
product chain.
2. Development of
China and Hunan Construction Machinery Industry
China construction machinery
industry has developed rapidly these years, with sales four times
increased from 77.3 billion to 310 billion over the 2002/2009 period—an
annual growth rate of 22%, and with world market share rising up to 31%
in 2009, China became the world’s largest market for construction
machinery.
Hunan construction machinery
industry embodies the strength of China construction machinery. In
2009, Hunan machinery industry has achieved gross output value of 291.7
billion RMB, with 71.4 billion RMB gained in construction machinery
industry, which accounts for 24.4% of the total value of machinery
industry. As one of the main industries to promote Hunan New
Industrialization, construction machinery industry has been strongly
supported by local government policies and with such favorable external
conditions a new phase of development will be surely ushered in.
3. Zoomlion
sustainably delivering value to the world
For Chinese manufacturing industry
and China construction machinery industry, the key to win in global competition
does not consist only in meeting the market demand with high technology
products but to what extent they can contribute their innovative
thought and cultural value. On this point, Zoomlion will hold the
spirits of Sincerity, Innovation and Persistence, facilitate its
internationalization process and sustainably deliver value to the
world.
In Sept.2008, Zoomlion
successfully merged world’s third largest concrete machinery manufacturer---
Italy CIFA. With one year effort of coordination and collaboration,
Zoomlion has established unified platform for Global R&D Center,
Market Strategy Planning, Strategic Procurement and International
Marketing, as well as an original manufacturing mode of “One-in-One”,
that is, CIFA specialized manufacturing facility introduced and built
in Zoomlion factory.
The
structural adjustment of global industry and comprehensive enhancement
of china manufacturing will bring “Made in China” into full
play. With its global perspective and strategy Zoomlion is ready for
further and deeper cooperation with all social circles, more actively
engaged in global resource circulation and allocation, and to build a
world-class enterprise for better sharing the worldwide value of “Made
in China”.
